About the concept of corporate culture, there are many different understanding and expression:
1. American scholar John Kotter and James Heskett, corporate culture refers to the various departments in an enterprise, or at least those business executives who have corporate values ​​and operating practices. ... Refers to the various departments of the enterprise segment, or located in different geographical environment departments have the kind of common cultural phenomenon.
2. Tres Deere and Alan Kennedy believes that corporate culture values, heroes, customs, ceremonies, cultural networks, enterprise environment.
3. William Ouchi, the corporate culture is "aggressive, defensive, flexibility - that determine the values ​​of the activities, views and behavior patterns.
4. The corporate culture is a new theory of modern enterprise management, the enterprises really want to step into the market, out of a development faster, better efficiency, and continuously improve the overall quality of the coordinated economic development of the road, be by universal and to deepen corporate culture construction.
5. Corporate culture is both broad and narrow understanding. Broad corporate culture is the enterprise to create material culture and spiritual culture with its own characteristics; the narrow corporate culture is the purpose of the operation of the enterprise has its own personality, values ​​and ethical conduct comprehensive.
6. Corporate culture is an important part of the social and cultural system, it is a comprehensive reflection of the national culture and the modern consciousness within the enterprise and performance characteristics of enterprises formed under the influence of national culture and modern consciousness and sense of community, and this awareness generated code of conduct.
7. The corporate culture groups within enterprises cognitive and attitude to the outside world generally. - Panoramic management
8 (1) corporate culture is gradually formed in the working groups of the specification.
(2) The corporate culture is the values ​​espoused as a business major, far-reaching one meaning values, myths, heroes logo cohesion. (3) Corporate culture is the purpose of the guide enterprises to develop the policy of employees and customers.
(4) The corporate culture is sought in the enterprise competition for survival "principle", the new employees to the enterprise hired must master the "inner rules. (5) The corporate culture is a way to convey the feeling or atmosphere within the object layout, as well as corporate members dealing with customers or other external members.
(6) corporate culture is the traditional atmosphere of a company culture, it means that the company values, such as aggressive, defensive or flexible - these values ​​constitute of company employees vitality, opinions and behavior norms. Managers personally, these norms and instill in employees from generation to generation.
(7) corporate culture is a business formed some kind of cultural stereotypes and historical tradition, a common value criteria, ethics and life information, unified the various internal forces in a common guiding ideology and under the operating philosophy, brought together to a common direction.
(8) The corporate culture is a mix of economic significance and cultural significance, refers to the formation of values ​​in the corporate world, the code of conduct in the crowd and community cultural influences. It does not refer to the cultivation of knowledge, but rather refers to the attitude of the people of knowledge; than profit, but profit mental; than interpersonal relationships, but interpersonal life skills embodied in human philosophy. The corporate culture is a penetration in the activities of all the things, it virtues.
(9) The corporate culture is the basic information of the business organization, the basic values ​​to check the basic view of the internal and external environment, is a code of conduct to abide by all the members of the enterprise and beliefs, value system and guiding the people engaged in the work of philosophical concepts.
(10) corporate culture, production and operation and management activities with the spirit of the enterprise features to create wealth and physical form in certain social and historical conditions. It includes cultural attitudes, values, entrepreneurship, ethics, code of conduct, history, tradition, enterprise system, cultural environment, enterprise products, etc.. Values ​​are the core of the corporate culture.